Tuesday, February 24, 2009

Eco-mmercial contest # 2 - Plastic Bags!

I'm not here to promote Central over other shopping centers since I like to work on projects with all of them, but I do have something cool to tell you. For a while now I have been trying to contact businesses to look into reducing plastic bag use around Thailand. Perhaps, even taking a European approach and charging for the bags. Central has responded and we met last week. Don't worry there are no current plans to charge you for a bag, but they have a plan to reduce bags by at least 25% in the next 2 years. The Green Panthers will work with them on some areas. For example, the first step is to have Eco-mmercial contest # 2. However, this time all the videos should focus on plastic bags. We know plastic bags are terrible for the environment, there are solutions, and your video should prepare customers to make a lifestyle change and not use plastic bags.

The point of the commercial is to convince people to use less plastic bags, and in particular to purchase one of the eco bags that Central sells for 60 baht. This bag can be used as a points card. The bag has a bar code and every time you use it you get points. How cool is that!


  1. Video length must be 60 seconds or less. This will be strictly enforced and any videos longer than this time will not be eligible to win.
  2. Video can be done in English and/or Thai.
  3. At some point in the video it must have the Central logo and it must show the Central eco bag (I think any winning video would have this in it anyway)
  4. The winning video will get a 5000 baht gift voucher and have their videos shown at Central Changwattana every hour.
  5. All videos can be turned in to Mr. Dyke (PE office) or Ms. Tananone (activities office).
  6. Deadline for submission is April 22nd (Earth Day), 2009.
If interested, please send an email to kerryd@isb.ac.th to let me know who you are.

This video from You tube and this website might get you started, but don't copy it. Remember to follow the guidelines above.


  1. I just happened to notice something else that Central could possible think about to help the environment.

    The new Central store on Chaegwattana road has the lights on from around 5 o'clock in the afternoon. Since it's summer time the sun actually sets (or gets dark) at around 6:15 - 6:30.

    The energy used to light those lights are really be wasted and aren't nesscessary. Turning on those lights just 1 hour to 1 and a half hours late can be so much helpful to the environment. Not only that but Central will also save much much more money on their electricity bill.

    Maybe instead of making more bags (however eco-friendly they are) maybe Central could help save the envrionment by just switching on some lights later by 1 hour? If not by just 30-45 minutes. Mr Dyke maybe you could talk to Central about this?? I haven't even started on talking about when they should close the lights (I heard - I didn't actually see this - that the lights stay on until early in the morning) - Is that true?

  2. Thanya, I am not sure about your facts, but if they do put the lights on then, you would have a point. Of course, there is two sides to every story, so maybe they have a good reason for doing that, but these are all good questions. I doubt the last part of leaving the lights on all night is true because that would cost them a lot of money too, but I will ask for you. Keep up the proactive thinking.

  3. I am happy to help any students with graphics or software know-how to assist on any entries. Go panthers. john_breedlove@mac.com


Responsible comments are welcome